S.OIL is a luxury hair oil combining nutrient rich vitamins and minerals with fast absorbing, lightweight organic and eco-certified ingredients, resulting in naturally stronger, shinier and healthier hair.

Developed by Three Squares Studio,

Est. 2009 in NYC

Serum + Oil


Clove + Grapefruit

S.OIL provides super nutrients to your hair, strengthening and protecting against chemical, mechanical and environmental damage.

Serum + Oil


Sandalwood + Clove

S.OIL provides super nutrients to your hair, strengthening and protecting against chemical, mechanical and environmental damage.

Serum + Oil


Lavender, Vanilla + Bergamot

S.OIL provides super nutrients to your hair, strengthening and protecting against chemical, mechanical and environmental damage.

New! Three Squares Soil Gives Your Hair The Best Mask For Strong and Healthy Looking Hair

Benefits of a Good Hair Mask

Hair masks are typically quick fixes to even out split ends or to moisturize hair after a dye job. However, there are long-term benefits from regularly applying hair masks for both the locks and scalp.

Hair masks can actually be better for hair than regularly-applied conditioners since they are more deeply absorbed by the hair cuticle, unlike conditioners which don’t make it past the strand’s surface and washes away. Good, quality masks also close the cuticle, meaning less frizz and shinier hair.

Hair masks can also improve the surface of the scalp because regular maintenance through hair masks works to remove scalp build-up left over from repeat shampoo and conditioner washes.

Regular application of masks leaves hair shinier and stronger, as certain types of masks repair and close cuticles, locking in moisture.

Choosing the Right Hair Mask

The only way to reap the benefits of a good hair mask is knowing which types of products to use with which hair type. Below are tips to correctly match the product with the different hair types:

Fine, Thin Hair

Because finer hair means more fragile hair, selecting the right type of hair mask is important. Masks that offer a hydrating treatment for dry hair are the best ones to use. Hair mask treatment can often be heavy for fine hair, so only apply to mid-lengths and ends – not at the root.

Greasy Locks

Green clay masks work best for those with greasy hair, so avoid masks that offer hydration as a selling point. Similar to using masks with fine, thin hair, avoid applying it to the roots; remember to choose masks that are more appropriate for use of mid-lengths and ends of strands.

Dry, Frizzy, Curly Hair

The one thing dry, frizzy and curly hair types have in common is dehydration – that is why similar to the fine hair treatment, opt for hair mask products that offer a long-lasting nourishing treatment such as keratin-based masks. Leaving the hair mask on for 10 minutes for ultimate absorption can lead to the best results for this hair type.

Dyed Hair

Colored hair tends to need special treatment, so using hair masks made specifically for dyed hair can help to keep it well-nourished and hydrated as well as preserve the color.

As dyed hair is often dehydrated as a result of the coloring process, an alternative is using a hair mask designed for overly dry hair. For this type, applying the mask on the ends can help with excessive dryness.

Hair Mask Tips You Should Know

With so many different types of hair mask products on the market, questions arise as to length and frequency of usage, as well as the warning signs of a bad mask. Here are a couple of tips that will make it easier for first-time mask users.

  • Using a hair mask once a week will ensure healthy and strong hair throughout the whole year and changing weather conditions. That is why, one of the main benefits of weekly treatments is well-nourished hair.
  • With so many hair masks on offer in the hair treatment market, not all require the same treatment. While lighter hair masks might need to be used once a week, others might require heavier treatments of once or twice a week. The duration the mask stays on could also differ, from just a minute to more than 20 minutes. Knowing the product will lead to better results.
  • Allowing for a hair mask to soak during the night should result in silky, vibrant hair. The masks can be applied after a shower on wet hair or on dry hair and covered with a shower cap, plastic bag, or silk scarf.
  • Quality hair masks are designed to restore moisture and give hair volume, not grease. Greasy locks after application could mean the mask is too heavy for a particular hair type or that there was too much applied – only a little of the hair mask will lead to good results.
  • Hair masks are more effective when spread evenly to the end of the strands by using a wide tooth comb before letting the mask rest. This method is helpful for thicker hair to help ensure the product is distributed throughout.
  • Shampooing and conditioning after allowing the mask to rest within the allotted time gets rid of any product build-up and leaves hair in top shape.

About Our Hair Mask Products

Reward your hair by using the best hair mask in hair care products: S.OIL. The all-natural formula used to create S.OIL means treating your hair to the best on the market. Nutrient-rich vitamins and minerals found in all of our hair mask products guarantee that you won’t compromise on quality when it comes to restoring and maintaining your lovely locks.

Every product we offer you is made from completely organic and eco-certified ingredients so you can rest assured that our products have never been tested on animals and have been proven safe for allergies and sensitive skin.

Unlike the other products being offered on the market, you won’t find parabens, sulfates, gluten, artificial colors, ammonia and silicone in our line of S.OIL products. All our products are Toxic-Free certified, as well, which means they are free from harmful chemicals and manufactured sustainably so they are safe for you and the environment.

Moreover, the use of all-natural products is what sets us apart from the rest. Products on the market containing toxic chemicals might offer short-term results but pose long-term health hazards to the skin, body and hair. It can be hard to tell which products contain harmful chemicals as companies in the healthcare industry are not required to include an ingredient list on their products. However, we do because we have nothing to hide.

With more than 30 years of experience in the hair care industry, we can confidently say that S.OIL offers you an unparalleled experience when it comes to hair care. If you don’t believe us, try it. Subscribe to our email list and we’ll send you a complimentary sample to try before you buy.



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Search Engine Optimization

Everything you need to know

SEO is important to any business that operates online, and many don’t realize it needs to be built into the web design process — not added in later. Here, columnist Marcus Miller has provided a comprehensive guide to SEO and web design.Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search.

Yet all too often, businesses don’t think about SEO until after having a website designed (or redesigned), and these sites are often sadly lacking on the SEO and digital marketing front. They may look shiny, but if the marketing smarts are not cooked in at design time, then you will be running the marketing race with a wooden leg. Or at the very least, faced with going back to the drawing board and wasting a whole load of time and money.

We have been thinking about the SEO and web design connection a lot recently at Bowler Hat and have just published a website design planning guide to help in what can be a complicated process. This is a companion piece to that guide that really covers the SEO considerations in far more granular detail.

In this post, I have a look at how SEO should be an integral part of your website design (or redesign) process. We are going to look at what you need to consider to have a site that is built for search marketing and lead generation — and how focusing on happy users keeps the Google gods on your side.

We will also take a look at some of the common pitfalls that can befall businesses looking to build a new website that is central to your digital marketing efforts.In brief, I am going to help you ensure your next site is a lean, mean SEO and digital marketing machine.

Developing an SEO-friendly website

At a fundamental level, an SEO-friendly site is one that allows a search engine to explore and read pages across the site. Ensuring a search engine can easily crawl and understand your content is the first step to ensuring your visibility in the search engine result pages.

A search engine utilizes a web crawler for this task, and we are trying to work with the search engines rather than against them. Unfortunately, there are many ways to make a website, and not all technologies are built with search engine optimization in mind.

Building an SEO-friendly site requires careful planning and a structured approach to representing your business and the services you provide. For many businesses, this can be complicated — it’s not always easy to document exactly what you do.As a marketing tool, your website should be built upon a solid digital marketing plan with a clear business model and value proposition. If that’s unclear, then you need to revisit that first.

Assuming you have all that good stuff in place, let’s dive in.


Your business may use example.com as the primary domain. But you may have others. Ensuring your domain makes sense and relates to what you do is super-important. Ensuring that all variations and subdomains correctly point at the main site and redirect to a single canonical version of the site is important.

Our business is called Bowler Hat. We operate in the UK. We are a web-based business. It naturally follows that our domain is www.bowlerhat.co.uk. All subdomains 301 redirect back to the main URL www.bowlerhat.co.uk. We have few domain variations that 301 redirect back to the main URL. This all makes sense.

Don’t be fooled into thinking that having-my-keywords-in-my-domain.com helps. It just looks daft. It can help a little for local businesses, but ensure you are mapping to the real world. Be sensible.